The Watches of Switzerland boutique in Soho, located on historic Greene Street, was the group's first flagship store in New York, opening in Fall 2018, with a luxurious space dedicated entirely to luxury watch retail. The Watches of Switzerland Group is a leading luxury watch specialist operating in the UK and US with a complementary luxury jewelry offer. The evening cocktail reception provided guests the opportunity to explore Zenith's newest watches, as well as historic pieces and the brand's core collection. Special guests for the evening included DJ and entrepreneur Brendan Fallis, footwear designer Moti Ankari, internationally renowned chef Rōze Traore, menswear influencer Douglas Joseph and model RJ King.
"Drawing upon key elements of the vehicle, we have created a very special watch that captures the modernity and desirability of the vehicle itself." Julian Tornare Zenith CEO "The Zenith DEFY 21 Land Rover watch is inspired by the critically acclaimed new Land Rover Defender," said Gerry McGovern, Chief Creative Officer of Land Rover. We are delighted to have partnered with Watches of Switzerland for this North American premiere." We found the same ethos in the 2020 Land Rover, so for this special edition with our partner Land Rover we decided to give our 1/100th of a second chronography, the DEFY 21, a special execution that reflects the rugged yet premium spirit of the new Defender. Zenith's DEFY 21 reinterprets the past in a forward-looking way, with an emphasis on durability, precision, comfort and bold design. Zenith CEO, Julian Tornare added, "Like the El Primero and its numerous versions through the years, the Land Rover Defender now enters a new era with a bold and distinctive character. We are thrilled to be a part of this exciting collaboration between these two leading-edge brands" David Hurley Group EVP of Watches of Switzerland Group "Our engaging and uniquely luxurious showroom environments provide an ideal setting for innovative brands like Zenith and Land Rover to showcase their latest offerings and highlight special introductions.
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